Annual International Business Forum "Mobile Content 2007"

The Forum is organized by the "Exposystems" company - the leading Russian organizer of specialized forums, exhibitions and conferences at the telecommunication market of Russia, the member of the Moscow Trade and Industry Chamber and the Moscow Guild of Exhibitions and Fairs.
The Conference, Exhibition and Content-Show were organized within the Forum. More than 800 participants attended from Russia and other countries.

Our company has been appointed the official travel agent for the event and provided complete visa and travel support for participants and visitors from Russia and international guests.

KEY TOPICS:

• Strategies and tendencies of the Mobile Content industry development Operators and content providers around the world carry out a soul-searching to find killer applications. Creation of profitable mobile business is impossible without understanding the industry development tendencies and elaboration of efficient interaction strategy for all the market players.
• Interaction of the market players - in search of the "real" profit Successful projects, drawn lessons, advances and frustrations for the last year will present the complete pattern.
Aggregative policy of the most operators requires the weighted approach and discussion.
• Mobile entertaining content: what users are ready to pay for? Mobile music - new opportunities for business development and yield increase.
Mobile TV - case studies, content development for mobile devices, advertisement in mobile TV, return of investments, formation of pricing. Future of mobile games - factors of successful development and progress. Tendencies and prospects.
• How to convert content to money?
Mobile content distribution channels, marketing, advertisement campaigns, development of offers for customers, pricing, yield increase, billing and copyright protection.
• Mobile interaction, marketing and advertisement New opportunities for customer management via mobile interaction. Opportunities and case studies from the world of mobile marketing and advertisement. Integration of mobile technologies into the companies’ marketing strategies. Industry case studies.
• Mobile devices: content available for each user
Development and subsequent service delivery to the users require from the mobile content providers distinct vision of near development prospects of mobile portable devices.
• Technologies and platforms for the Mobile Content industry
Technologies and platforms providing creation and delivery of the Mobile Content, ensuring and control of quality and integration with partners are constantly developed.

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